16 Jul
Navigating change management in marketing
There is a reason why CMO means both Chief Marketing Officer and Change Management Office: they can both be the places where focal change initiatives start. Let’s disclose the whys and hows.
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22 Dec
Meet Ilona Winter: Intern at iytro
Meet Ilona Winter, our Intern Assistant Marketing Director at iytro. Discover her journey from ESSEC to iytro, gaining valuable marketing skills and insights along the way.
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19 Oct
Meet Alice Charras: Part-Time CMO at iytro
Meet Alice Charras, the Part-Time CMO at iytro, who shares her journey from corporate sales to marketing, highlights the dynamic role of a Part-Time CMO, and offers insights into working with startups and common marketing mistakes they make.
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