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There is a reason why CMO means both Chief Marketing Officer and Change Management Office: they can both be the places where focal change initiatives start. Let’s disclose the whys and hows.

Meet Ilona Winter, our Intern Assistant Marketing Director at iytro. Discover her journey from ESSEC to iytro, gaining valuable marketing skills and insights along the way.

Meet Alice Charras, the Part-Time CMO at iytro, who shares her journey from corporate sales to marketing, highlights the dynamic role of a Part-Time CMO, and offers insights into working with startups and common marketing mistakes they make.

Meet Nicolas Steip, the Creative Director at iytro, and explore his unique career path from founding an agency focused on funding creative and social projects to becoming a versatile design expert.

Content marketing, a key aspect of SEO, involves creating valuable, relevant, and consistent content to attract and retain an audience, ultimately generating leads and closing deals.