1 Aug
Branding vs Marketing vs Advertising: What's the Difference? (and How do They Work Together)
Branding vs marketing vs advertising - oh my. This article will sail through the intricate relationship between these three concepts, their key differences, and how they intertwine to propel your business to stratospheric heights.
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26 Jun
How iyt all began: why we’re called iytro.
The story of our name is written in the stars. If you’re into mysticism - or some biblical sh!t - then maybe you knew that already. But the name isn’t meant to be religious… not until you work with us, that is.
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7 Jun
Why Startup Founders Make the Best Marketers
Why do startup founders make the best marketers? Their unique perspectives, deep product knowledge, and ability to sell contribute to effective marketing strategies. Founders that are actively involved in their company's marketing help build strong brands, connect with potential customers and ultimately drive their company towards success.
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