And this is just the beginning.
At iytro, we’ve always loved working with companies that are trying to change things for the better. Lixo, Fairmat, Qovoltis, Iceberg Data Lab, Naaia, Sonio, Five Seasons Ventures, Capagro… even the Portuguese Cancer League.
We’ve helped them craft their messaging, scale their marketing, structure their growth.
So at some point, we asked ourselves: What about us? What’s our role in all this?
Here’s the news: it’s official.
2C Group, the ecosystem behind iytro (but also R4Innov, 2CFinance, HR4Team and Collectively), is now B Corp certified.
It’s a milestone, yes. And also, a responsibility.
Quick recap: what’s B Corp, and why should you care?
It’s not just a trendy badge.
B Corp is one of the most demanding sustainability certifications out there. It’s awarded by B Lab to companies that are actively proving they’re doing business for good: for people, for the planet, and for future generations.
Becoming B Corp means walking the talk.
It means aligning business with values.
It means being measured, challenged, and committed, every three years.
It also means joining a global community of companies who believe profit and purpose can go hand-in-hand (hello Patagonia, Alpro, Back Market, Picture…).
We’ve been doing impact for a while. Now it’s official.
Working with impact-driven organizations? That’s already part of our DNA.
Dedicating pro bono time to mission-led associations and startups? Also yes.
But this certification pushes us to go further. It brings structure, transparency, and collective ambition to our commitments.
This is the result of a true team effort across all entities of 2C Group. And especially thanks to Collectively.life, our impact & sustainability consultancy.
So, what’s next?
Now we’re doubling down.
More partnerships with purpose-driven organizations.
More time dedicated to pro bono work.
More support for teams that are making a difference.
Are you a startup with a mission? An NGO? A company transitioning towards better practices?
Let’s talk. Whether it’s through a project with Collectively or a pro bono request with iytro, we’re here for it.
P.S.: One of our part-time CMOs actually teaches these certifications to master’s students in France… any guess who?!
