Brand identity & Web development

The collective identity :
One brand to unite six voices

Industry
Part time services
Website
2C.group

Mission overview

Throughout the project, we worked to capture the essence of 2C Group: a company that is both structured and adaptable. The design choices – from geometric shapes to fluid gradients – translate this ambition. 2C Group positions itself as a reliable and innovative partner, and this essence is reflected in every detail of our work.

Brand identity
visual identity
Web design
Development
Brand collaterals
Brand Identity

More than a one-stop shop

For 2C Group, we created a strong and contemporary brand identity aligned with their ambition to become a "one-stop shop" in their field. The logo is composed of six minimalist geometric elements, representing the six pillars of their offering (2C + G). This modular approach symbolizes their flexibility and ability to adapt to various needs while conveying a sense of trust and simplicity.

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Visual Identity

Structured, robust & innovative

The color palette, dominated by a subtle lavender and contrasting black and white, embodies a duality between modernity and professionalism. These tones allow the brand to stand out visually while remaining approachable and professional. Fluid textures add a touch of elegance and innovation, creating visual consistency across all mediums.

Website & Development

One site to unite their visions

We designed a user interface that is both intuitive and impactful, optimized to offer a seamless experience across all devices. The website highlights 2C Group’s diverse services through clear navigation and well-structured sections. The use of modern typography and subtle animations guides visitors while reinforcing the brand’s dynamic character.

Our team delivered a high-performance website, integrating best practices in SEO, load speed, and multi-device compatibility. The robust back-end allows for easy content management, while the interactive front-end enhances visitor engagement.

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Bran collaterals

Cohesive, Comprehensive & Consistent

Every communication element – from business cards to t-shirts, including digital assets and promotional materials – was designed to reflect the brand’s cohesion. The designs are minimalist yet impactful, incorporating graphic elements from the core identity to strengthen visual recognition.

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